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Sabato De Sarno’s debut fall campaign for Gucci has arrived, and in addition to revealing the creative director’s refreshingly seductive vision for the brand, the photos serve as a North Star, guiding us towards what could be next season’s most-coveted handbag: the Gucci B bag.
The relaxed contours of the design are reminiscent of a horse saddle, and its oversized shape nearly covers model Loli Bahia’s frame in the campaign images. The suede double-G creation is anchored on all four corners with an Italian leather trim and topped off with a shoulder strap that’s fastened in place by golden hardware.
If the silhouette looks familiar, that’s because it was inspired by a few archival predecessors. The modern design revives a style that was first spotted in the mid-1950s in a Gucci artisan’s notebook, combined with a similar design that was featured in catalogs and worn by Irish literary and theatre icon Samuel Beckett in the 1970s.
What’s also worth noting is De Sarno’s continued commitment to delivering refined wardrobes staples—like the plush knit gray sweater and camel coat worn by Alaato Jazyper Michael, for instance. Plus, there’s still a hint of maximalism via the logo-adorned shiny red leather jacket modeled by Jiahui Zhang and the skin-flashing lace dress on Bahia.
An Exclusive Look at Gucci’s Fall 2024 Campaign
